WELCOME TO ADD AND BLAH TANGENT...

WELCOME TO ADD

Again with Berlin-related talent enlightenment... Maak, our occasional German tenant of the dog-bed ( aka guest mattress- dog doesn't exist) in our attic, has brought this label to light.

I am loving the SS09 colour palette of this colleciton by ADD its really-

"My parents have this incredible remote italian island style, and it wore off me me, kind of like how the colour slightly bleached out my vibrant clashing threads.."

Love the word threads

I SAY, LET IT HANG LOOSE AS A CHICKENS THROAT! ( natural fibers I mean) and then lightly charcoal some circles around your eyes for that philosophical wandering minds eye. Im loving the model, I think he really looks like he's got a lot going on.. like there is a hugely important question he's grappling with, but the breezy arrival of springtime distractions has warmed his chest and presented him with a tea break.

THE ANALYTICAL TREND

- STYLE & STANCE

Why don't people ever talk about the fashions of physical expression? I mean I waste alot of time blanketing-on ideal of what people are like from their facial expressions for fun, and assume I must be really accurate (just because i put the effort? yeah, cocky! ), but maybe they have subconsciously mastered the art of physical style- the movement of style- honing the body to communicate a suggestion of valuable emotional/mental content via the refinement of suggestive movement (suggestive of a particular characterful substance). over the years the great style icons have defined themselves by how they hold themselves in their dress- all these facehunter-esque online picture-books are providing everyone with the perfect opportunity to ponder exactly this about people... we are all acting all the time right- but are we going to be more conscious of it as a result of this analytical trend?

PLUGHOLE IDEA 2:

CALVIN KLEIN BASIC WHITE STUFF

It would be amazing for Calvin Klein to relaunch their white t-shirt ( a la the boom of Calvin Klein diffusion of the 90's) using people of incredible individual objects ual personal stance and just leaving them in a completely all-white house full of all white objects (just normal) and make a campaign out of the documentation of their movement. A Simple and a almost grotesquely contrived way of re-marketing the Calvin klein basic as something which your wear but never wears you... which I think is RELEVANT TO OUR TIMES

I dont think it would be just another 90's fad revival because now is the time where people are thinking they dont want any more stuff, they can appreciate it- but what they need cant be sold to them as easily- not physically sold... I meant they will celebrate it.. mmm thats nice an all, but they know what they are going to wear- the authorship of this decision is stronger than it ever has been before... well in a way i hope I am write about this (not because i have a death wish of a business plan for TOUR DE FORCE , but because labels may be able to move towards a less season-driven production line- where the commercial expectations are less dissimilar to present art works via exhibition- isn't the pop-up shop an equivalent?).

Better do some work yeah..?