INDUSTRIE ISSUE 1

Intro Song:
INDUSTRIIEE CHEMISTRIIIIEEE OOOOHHH OOOHHHH WOAHHHHHH (  BETTE MIDLER CLASSIC- BEACHES)... YOU KNOW THE SONG! YOU DO

Determined to support the trade of Artwords Books on Broadway Market, I bought the new Industrie magazine (fanzine 'about the culture of fashion, telling the stories of those who influence us').

The concept of a magazine that supports the desire for reason and understanding of a elitist and private industry, is definitely something with  potential to influence change. In reading the introduction however, it seemed they may want protect themselves by presenting this challenge as an attempt which will also in process honour the need to maintain the aspirational element to exclusivity. Reading the magazine brings up questions about how indeed exclusivity can now be defined (apart from price alone) and what is indeed the future of aspirational branding strategy.

I am sounding like a serious advertising-spiel parody- ick, but it did make me think about how things could go if the exposure of  behind-the-scenes in the fashion industry was approached in a more 'heat magazine' inperfections are the joys of a new- found accessabilty way. I guess this could be pretty destructive- like a shell suit at a bonfire! Is this why some people hate Tyra Banks...?

Theres a reallly amazing spread of Giles Deacon creations;