Rabu, 22 September 2010

MIRROR MIRROR - PERSONABLE Vs BEAUTY (THE LAUNCH NIGHT)

Mirror Mirror agencies launched its 'personable' motto to the creative lovers of Brisbane last night. Its models depicting the notion that "personality" trumps over "looks"... not to say that the MM recruits were lacking in looks, but one could certainly see the difference from MM Models to that of a Ford ( U.S ) or Viviens ( Aus) breed of model ( I am not insinuating anything... do not make an assumption please....)

The Mirror Mirror agencies concept, is I guess no different to the debate of 'naturally full bodied women , over the slimmer versions'. Their concept instead, is beauty based on 'personality' ( So I guess, you could be as stunning as Miranda Kerr or Agyness Deyn, but unless you have the words 'Please & Thank - you in your vocabulary, then MM just might not recruit you... I wonder how they screen this process of selecting 'personable models?'... it must be a given talent of reading 'personality intuition' that Mr T.N has.... xx.)

Back to the event;
Guests were treated to a drama/ theatrical creative type dance display.... I found the experience to be 'different', 'unique', 'un-pretentious' and certainly not what one would expect to pay witness to at a fashion / modelling event. The MM playground was vibrant & youthful and the set up was 'large'.. they definately drew an impressive crowd of 'fashion appreciators'.... all in support of this one mans dream and concept.

The creative dance act......
When we think of a 'fashion event/ parade' we immediately think of something classy, upstream and well... NYC? or Sydney Rosemount type?... MM gave me the impression that they are far from any of that, and instead.. they are setting out to 're-shape' the modelling industry, by creating this niche, artsy, creative presentation infused with modelling..xx. (Creative make-up artistry & Lady Ga Ga inspired head pieces)

It's beautiful that Mr Tin N. has this vision to market modelling as personality and that he has created a reason for the young and unique to come out and embrace this 'modelling evolution'. As natural as the concept may sound, it truly also has its taboo thoughts and opinions.

Bravo to MM and its Director for bringing out the very YOUNG and FRESH ( young, because last night was brimming with young creative lovers ), I support those who are setting out to create 'impact and input' into the Australian fashion & beauty industry..... correction; in MMs case, Australian fashion and 'personality' industry xo. I would have to say, that Mr Tin N. is indeed ambitious and just loving the industry completely.

Overall, the experience was different & mixed, there were moments when it appeared to be a rehearsal of the event, but in actual fact, it was the event.... but I just lay this down to the fact that MM was once again being 'down to earth' and natural in all their conceptual ways.....xo

The evening was great! xo.


Love me or hate me

Madam Alexandra E.(k)

Mark Neighbour - Master of Ceremonies



















Hmmm... a giant gesture of love and appreciation from MM's models to their Director... xo












The Director of MM, the man himself, Mr Tin N.


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