Lakme Fashion Week Summer Resort 2010 Preview - Vijay Balhara

A stylish brand ambassador for his own brand VJB, launched in 2006, Vijay Balhara is no stranger to the world of glamour. As a renowned model, he walked the ramps worldwide, for over 500 shows, strutting down the runway for the topmost brands across the globe. It was this exposure that gave Vijay an inherent sense of style that easily reflects in his designs. Vijay’s show at Lakme Fashion Week Summer Resort 2010, scheduled for 7th March, consolidates Vijay’s position as a promising, emerging designer, as one of the brave new breed that is redefining Indian fashion.
Through VJ B his endeavor is to glamorize his favorite fabric cotton and the centuries old rural Indian block print motifs and silhouettes in the most contemporary way as is evident in his collection “Borala Nautch” 2010
The theme for his Collection, “Borala Nautch” combines two words “Borala” and “Nautch”. Borala is an ornamental head gear used by women in rural North India, while the word “Nautch” is an anglicized version of the word “Naach”, or Nritya (Sanskrit), which means dance. Vijay’s collection takes the best elements of the ethnic, rural silhouettes and motifs, spiked with the rich textures and colors of the Nautch Girls’ clothing. These he blends with the contemporary forms and styles, to create a collection that is perfect for the Urban Indian Woman.
If his past collections, retailed at Mumbai’s leading premium stores like AZA, AMARA and Mogra are anything to go by, this young designer is all set to make true his commitment to taking Indian fashion to the world, one collection at a time.





For event schedule and designer profiles, visit Lakme Fashion Week Site.