PERCIVAL MENSWEAR LAUNCH AW10

The prolific illustration duo Telegramme (the studio of which busltes beside me) has branched out to new pastures... as Chris Gove (one half) is launching the menswear line Percival this week. Telegramme have got on the branding themselves, and cooked up a seriously exciting fashion film to launch with the new range.
The film has been created by director Alex Turvey of Dazed Digital's FrankenFashion movie... which was AMAZING right? 
A magic forest-based flick featuring Daisy Lowe, I have only seen stills so far but will update on the inevitable greatness after the launch-night...
I cant beleive they did the casting when I was in Amsterdam, I mean SERIOUSLY!